PROGRAMS OFFERED

Post Graduate Program in Advertising &
Communication Management (PGPACM)

Post Graduate Program in Brand Management (PGPBM)

Post Graduate Program in Advertising &
Creative Communication (PGPACC)

The fastest growing sector of the communication industry, Advertising has evolved to become the first choice of young professionals across India.

NiA's programs offer the best learning ground, a comprehensive all round training and provides the right stepping stone towards a successful career in the country's foremost Advertising, Public Relations, Design, Out-of-home, Activation, Media and Direct Marketing agencies/companies. Students are offered rigorous instruction in this One year fast track program, thereby preparing them and well enough to tackle the pace and hard work required for this demanding career.

Backed by senior advertising professionals from the industry, the NiA programs are well designed and contemporary in nature. Continuous interaction with professionals and working on real projects makes our student the right professional to fit in the global environ of today's industry.

Placement assistance is offered to all successful candidates.

ADMISSION INFORMATION

Fee:

An all-inclusive fee for the One Year Diploma Program is Rs.1,80,000/- plus applicable local taxes. All students should refer to the fee plan for details. All fees once paid are non refundable.

Fees can be paid either by Cheque or Demand Draft in the name of 'National Institute of Advertising' payable at New Delhi or Noida.
Eligibility:

The basic qualification for admission is graduation in any discipline with good communication skills and enthusiasm for hard work. Students having cleared post graduation in any discipline and with work experience may also apply.

Selection Procedure:

Selection among eligible candidates is made on the basis of applicants' academic record and Personal Interview with the President of NiA. This procedure is uniform for everybody.
Successful candidates on being selected are informed individually, by letter. The admission list is also displayed at the Institute and posted on the Institute website.

How to Apply:

Applicants are advised to apply giving complete particulars as mentioned in the form. The form is enclosed with this leaflet. You may also download the same from www.niaindia.org. Please check for interview dates.

Your admission to the course will be considered only on your presenting a complete registration form with all duly attested documents and a registration fee of Rs. 900/- by Demand Draft in the name of 'National Institute of Advertising' payable at New Delhi or Noida.

Duration:

1 Year (Approx. 10 Months)
2 Semesters

Awarding Body:

National Institute of Advertising
Note: NiA is a registered private institute and not a university under the UGC act and does not award degrees.

CURRICULUM

Advertising Management (PGPACM)

Market Research
Marketing Management
Public Relations
Consumer Behavior
Media Planning
Copy Writing
Event Management
Brand Management
Services & Relationship Marketing
International Campaigns

Design Workshop
Digital Marketing Workshop
Production – Press & Channel Visit

Specializations: (requires internship)

Client Servicing
Account Planning
Media Planning
Copywriting
Public Relations
Event Management

Individual Term Paper (compulsory)
Viva

Total Credits in
PGPACM 12

Total Credits required
for Diploma 10

ADDITIONAL INFORMATION:
Total Number of
Class Contact Hours 420
Total Number of
Self Study Hours Required 250


EVALUATION:
All papers carry one credit. A total of 10 credits have to be obtained with minimum 40% marks in each for award of Diploma. 60% marks are traditionally awarded to project work/ group presentations and 40 % to the written examination, though the final discretion lies with the concerned faculty member. Specialization will be mentioned on the Diploma only after successful completion of subject internship and separate evaluation in addition to the basic diploma.

CURRICULUM

Semester I
Marketing Management
Consumer Behavior
Public Relations & Corporate Communication
Creative Planning
International Marketing

Semester II
Brand Management
Event Management
Media Planning
New Age Marketing
(CRM, Digital, Retail)
Advertising Case Studies

Workshops & Guest Lectures by
Senior Industry Leaders

Design Workshop
Digital Marketing Workshop
Production – Press & Channel Visit
Individual Term Paper (compulsory)
Viva

CURRICULUM

Creative Communication (PGPACC)

Elements of Design & Typography
Marketing Management
Drawing
Consumer Behavior
Creative Planning
Copywriting
Creative /Design Software
Brand Management
Film Scripts, TVCs, Storyboards
International Campaigns
Photography Workshop
Printing Press & Studio Visits

Specializations: (requires internship)

Copywriting
Visualizing
Retail Space Design
TVC Set Design
Individual Term Paper (compulsory)
Jury

Total Credits in
PGPACC 12
Total Credits required
for Diploma 10
ADDITIONAL INFORMATION:

Total Number of
Class Contact Hours 420
Total Number of
Self Study Hours Required 250

EVALUATION:
All papers carry one credit. A total of 10 credits have to be obtained with minimum 40% marks in each for award of Diploma. 60% marks are traditionally awarded to project work/ group presentations and 40 % to the written examination, though the final discretion lies with the concerned faculty member. Specialization will be mentioned on the Diploma only after successful completion of subject internship and separate evaluation in addition to the basic diploma.