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National Institute of Advertising
W 23, Sector 11, NOIDA 201301 INDIA
Tel.: (+91) 0120 4548 555
Mobile: (+91) 9871 565 565
Fax: (+91) 0120 4546 939
E-mail: admissions@niaindia.org

Marketing

Sales Promotion

Design Overview

Copywriting Overview

Public Relations

Corporate Communications

Media Overview

Your Stepping Stone to the world of Advertising and Communication Management
Post Graduate Diploma in Advertising Communication Management (PGDACM) Autonomous One Year - Full Time

The fastest growing sector of the communication industry, Advertising has evolved to become the first choice of young professionals across India.
NiA's PGDACM program offers the best learning ground, a comprehensive all round training and provides the right stepping stone towards a career in medium sized Advertising Agencies, Media Houses, Public Relations Firms and Event Management Companies. Students are offered vigorous instruction in this One year fast track program preparing them for the pace and hard work required by this demanding career.
Backed by senior advertising professionals from the industry, the NiA program is well designed and contemporary in nature. Continuous interaction with professionals and working on real projects makes our student the right professional to fit in the global environ of today's industry.
Placement assistance is offered to all successful candidates.

Fee

An all-inclusive fee for the One Year Diploma Program is Rs. 1,80,000/- plus applicable local taxes. All students should refer to the fee plan for details. All fees once paid are non refundable. Fees can be paid either by Cheque or Demand Draft in the name of 'National Institute of Advertising' payable at New Delhi.

The basic qualification for admission is graduation in any discipline with good communication skills and enthusiasm for hard work. Students having cleared post graduation in any discipline and with work experience may also apply.

Selection among eligible candidates is made on the basis of applicants' academic record and Personal Interview. This procedure is uniform for everybody. Selected candidates are informed individually, by letter. The admission list is also displayed at the Institute and posted on the Institute website.

Applicants are advised to apply giving complete particulars as mentioned in the form. The form is enclosed with the program leaflet. You may also download the same from here.

Please check for interview dates.

Your admission to the course will be considered only on your presenting a complete registration form with all duly attested documents and a registration fee of Rs.900/- by Demand Draft in the name of 'National Institute of Advertising' payable at New Delhi.

Duration: 1 Year (Approx. 10 Months)
2 Semesters: Aug. - Dec. & Jan. - May

National Institute of Advertising (Autonomous)

Note: NiA is a registered private institute and not a university under the UGC act and does not award degrees.

Semester I

Advertising & Sales Promotion

Marketing Management

Media Management

Public Relations

Services & Relationship Marketing

Semester II

Event Management

Market Research

Corporate Communication

Copywriting

Advertising Campaigns

Add on Specializations (Requires Internship)
Account Management

Media Planning

Copywriting

Public Relations

Event Management

Others:

Design Workshop

Digital Marketing Workshop

Individual Term Paper

Viva

Total Credits in PGDACM 12

Total Credits required for Diploma 10

Evaluation

All papers carry one credit. A total of 10 credits have to be obtained with minimum 40% marks in each for award of Diploma. 60% marks are traditionally awarded to project work/ group presentations and 40 % to the written examination, though the final discretion lies with the concerned faculty.

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