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Programs Offered
Full Time Programs
Post Graduate Program in Marketing Communication Management (PGPMCM) +
MBA*
(Marketing)
Eligibility: Graduation in any discipline
NiA's premier Advertising program taught on
MBA standards along with standard University
curriculum delivered by our world class faculty
taking you to the forefront of advertising and
communications business
Admission Process
Please send your CAT/MAT/XAT score along with
your application. In the absence of this score, you
will have to appear in the NiA Admission Test,
that you can clear prior to GDPI. (Time required
75 minutes).
Term Information:
Fall Term:
Sessions begin - Second Monday of August 2011
Duration:
2 Years (4 Semesters)
Fee: All-inclusive fee for the PGPMCM
+MBA program in the session 2012 is
Rs. 2,25,000/- plus applicable local taxes. All fees
are non refundable.
Fees can be paid either by cheque or Demand
Draft in the name of 'National Institute of Advertising'
payable at Noida or Delhi
* NiA is an authorized study center of the Punjab
Technical University (PTU) and the MBA degree is
awarded by Punjab Technical University
Full Time Programs
Post Graduate Program in Marketing Communication Management (PGPMCM) +
MBA*
(Marketing)
Eligibility: Graduation in any discipline
NiA's premier Advertising program taught on
MBA standards along with standard University
curriculum delivered by our world class faculty
taking you to the forefront of advertising and
communications business
Admission Process
Please send your CAT/MAT/XAT score along with
your application. In the absence of this score, you
will have to appear in the NiA Admission Test,
that you can clear prior to GDPI. (Time required
75 minutes).
Term Information:
Fall Term:
Sessions begin - Second Monday of August 2011
Duration:
2 Years (4 Semesters)
Fee: All-inclusive fee for the PGPMCM
+MBA program in the session 2012 is
Rs. 2,25,000/- plus applicable local taxes. All fees
are non refundable.
Fees can be paid either by cheque or Demand
Draft in the name of 'National Institute of Advertising'
payable at Noida or Delhi
* NiA is an authorized study center of the Punjab
Technical University (PTU) and the MBA degree is
awarded by Punjab Technical University
PUNJAB TECHNICAL UNIVERSITY -
MBA COURSE STRUCTURE Year 1 - General SEMESTER I MB 101 Principles & Practices of Management MB 102 Organizational Behavior MB 103 Accounting for Management MB 104 Quantitative Techniques MB 105 Managerial Economics MB 106 Seminar on Executive Communication MB 107 Workshop on Computers for Management MB 108 Viva-voce SEMESTER II MB 201 Business Environment MB 202 Production and Operations Management MB 203 Human Resource Management MB 204 Marketing Management MB 205 Financial Management MB 206 Workshop on Research Methodology MB 207 Workshop on Information Technology MB 208 Viva-Voce SEMESTER III MB 301 Applied Operations Research MB 302 Corporate Legal Environment MB 303 Major-I MB 304 Major-II MB 305 Major-III/ Minor-I MB 306 Seminar on Management Information Systems MB 307 Presentation of Training Report MB 308 Viva-Voce SEMESTER IV MB 401 Strategic Management MB 402 Project Management & Entrepreneurship MB 403 Major-IV MB 404 Major-V MB 405 Major-VI/ Minor-II MB 406 Final Research Project (200 Marks) MB 407 Viva-Voce Year 2 - Specializations Marketing MBA 901 Consumer Behavior MBA 902 Marketing Research MBA 903 Retail and Supply Chain Management MBA 904 Advertising and Sales Management MBA 905 Rural Marketing MBA 906 Services Marketing MBA 907 International Marketing |