MBA

Programs Offered
Full Time Programs
MBA*
(Marketing, IT, HR, Finance & Retail)
Eligibility: Graduation in any discipline

Standard University Program taught by NiA
faculty on global standards with an experience
you can have only at NiA

Part Time/Weekend Programs
MBA*
for Working Professionals (Any Stream)
Eligibility: Graduation in any discipline with
minimum 1 year work experience for the Part
Time/ Executive weekend programs

Admission Process
Please send your CAT/MAT/XAT score along with
your application. In the absence of this score, you
will have to appear in the NiA Admission Test,
that you can clear prior to GDPI. (Time required
75 minutes).

Term Information:
Fall Term:
Sessions begin - Second Monday of August 2011

Duration:
2 Years (4 Semesters)

Fee: All-inclusive fee for any of the MBA programs in the session 2011 is Rs. 1,80,000/- plus applicable local taxes. All fees are non refundable. Fees can be paid either by cheque or Demand Draft in the name of 'National Institute of Advertising' payable at Noida or Delhi

* NiA is an authorized study center of the Punjab
Technical University (PTU) and the MBA degree is
awarded by Punjab Technical University
MBA Curriculum

PUNJAB TECHNICAL UNIVERSITY -
MBA COURSE STRUCTURE

Year 1 - General
SEMESTER I
MB 101   Principles & Practices of Management
MB 102   Organizational Behavior
MB 103   Accounting for Management
MB 104   Quantitative Techniques
MB 105   Managerial Economics
MB 106   Seminar on Executive Communication
MB 107   Workshop on Computers for
Management

MB 108   Viva-voce

SEMESTER II
MB 201   Business Environment
MB 202   Production and Operations
Management

MB 203   Human Resource Management
MB 204   Marketing Management
MB 205   Financial Management
MB 206   Workshop on Research Methodology
MB 207   Workshop on Information Technology
MB 208   Viva-Voce

SEMESTER III
MB 301   Applied Operations Research
MB 302   Corporate Legal Environment
MB 303   Major-I
MB 304   Major-II
MB 305   Major-III/ Minor-I
MB 306   Seminar on Management Information
Systems

MB 307   Presentation of Training Report
MB 308   Viva-Voce

SEMESTER IV
MB 401   Strategic Management
MB 402   Project Management &
Entrepreneurship

MB 403   Major-IV
MB 404   Major-V
MB 405   Major-VI/ Minor-II
MB 406   Final Research Project
(200 Marks)

MB 407   Viva-Voce

Year 2 - Specializations
Marketing
MBA 901   Consumer Behavior
MBA 902   Marketing Research
MBA 903   Retail and Supply Chain Management
MBA 904   Advertising and Sales Management
MBA 905   Rural Marketing
MBA 906   Services Marketing
MBA 907   International Marketing

Human Resource Management
MBA 961   Social Security & Labor Welfare
MBA 962   Training & Development
MBA 963   Industrial/Organizational
Psychology
MBA 964   Industrial Relations & Labor Laws
MBA 965   Organization Development
MBA 966   Performance & Compensation
Management

MBA 967   International Human Resource
Management


Retail Management
MBA 551   Retail Concepts and Environment
MBA 552   Supply Chain Management
MBA 553   Retail Store Management Finance
MBA 921   Security Analysis & Portfolio
Management

MBA 922   Direct Tax Planning
MBA 923   Strategic Financial Management
MBA 924   Management of Financial Services
MBA 925   International Finance
MBA 926   Management Control Systems
MBA 927   Financial Engineering

Information Technology Management
MBA 981   Programming in C/C++
MBA 982   Relational Database Management
System

MBA 983   Software
MBA 984   E-Commerce & IT Enabled Services
MBA 985   Introduction to Computer Network
MBA 986   Visual Programming
MBA 554   Retail Branding & Strategy
MBA 555   Customer Relationship
Management
MBA 556   Mall Management & Risk
Management

Finance
MBA 511   Finance Services
MBA 512   Investment & Portfolio
Management
MBA 513   Management of Financial
Institutions
MBA 516   Working Capital Management
MBA 517   Capital Budgeting
MBA 518   Management Control Systems